Social media is the fastest growing marketing segment. It is suitable for both small and large companies, non-profits and individuals. Large companies are spending millions of dollars on sophisticated market campaigns using social media. So how do you capitalize on this trend?
The most popular social media channels are FaceBook, Twitter and LinkedIn. FaceBook and LinkedIn require you to register and create a page and an identity. These can be customized to reflect your personal or business identity. The key to making social media is consistent, regular postings to engage the interest and build a following. The more interesting you become, the more people want to connect with you.
Social media personalizes your business and is an excellent means of developing referral business. Satisfied customers can direct their friends and acquaintances to check out your page and follow the activities of your business. To be effective, social media requires time and the ability to create new content suitable to the audience you want to attract.
- Create & manage social media advertising campaigns
- Recommend the best channels based on your objectives
- Create regular content
- Provide training on the creation and maintenance